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Buyers read National Hardwood Magazine to keep up with the latest developments in the Hardwood Industry...both on the supplier side and in the marketplace. You know what’s happening through news and articles about sawmills, plant expansions, start-ups, buyer profiles, and market trends in the major Hardwood purchasing areas. Special plant tour features give you Hardwood purchasing needs and production methods. You will have exclusive reports on all the major Hardwood association activities and meetings...both national and regional, plus special presentations on problems and new technology being developed and utilized in the Hardwood Industry. Published monthly with a circulation of 5,000 and is sent to buyers using #2 Common & Btr. purchasing 100,000 bd. ft. annually.
January 2016 Cover Story: Midwest Hardwood Corporation
With the marketplace going global, and the time and travel limitations being put on purchasing managers, wading through all the potential suppliers to find a “best fit” remains a daunting task for many buyers. Midwest Hardwood Corporation has taken great strides in using technology to give buyers the opportunity to preview units of lumber right from their computer or other handheld device.
With Virtual Bundles, Midwest Hardwood Corporation lets buyers look at front and back of 10 layers of boards with the click of the mouse. This is an efficient way for buyers to get comfortable with the specifics of Midwest’s lumber grading and presentation, and is especially valuable for the many proprietary grades offered by Midwest Hardwood Corporation.
According to General Manager Mike Mallin, “The Virtual Bundles program has been extremely well received around the world. For some buyers it alleviates the need for on-site visits and for others it generates interest where they want to come see the lumber more in-depth, in person. We certainly plan on expanding the program to more species, grades and thicknesses in 2016.”