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Chabros: Powered by Excellence; Driven by Values

By Michael Buckley

Dubai, UAE–Chabros International Group is a producer and supplier of wood and veneer and a distributor of a wide range of interior and exterior products that have been specified and used in major high-end projects throughout the Middle East for more than 40 years. The group is focused on catering to the innovative needs of woodworkers, consultants, interior designers, contractors and regularly exhibits at the Dubai Wood Show.

This highly specialized wood-based company is positioned as one of the region’s leading suppliers of solid wood and veneer with large stocks of a wide range of products and species.  The company claims exceptional service and unique expertise reinforced by an endless list of projects and major references. In the midst of a growing global market, Chabros has established overseas production units and distribution points throughout the Middle East, targeting businesses that are in search of quality products. Its regional distribution center is headquartered in Dubai, UAE, and supplied from a vast global area of forest producers.

The Group has been a regular exhibitor at the Dubai Wood Show and is scheduled to be there again this year, providing an opportunity to showcase the many products and wood species it offers.  They read like an atlas of wood – from Africa, Southeast Asia, Europe, South America as well as an extensive range of American hardwoods. Red and White Oak in sawn lumber and veneer feature strongly. American Black Walnut, Hard Maple, Western Red Alder, Grey Elm and Ash from North America, among many others are all in stock. The Chabros website provides comprehensive technical information and images on wood and veneer to assist specifiers in making their choices and offers 30 American species in various options of lumber and veneer in different cuts. A virtual catalogue has been designed to give a glimpse to this range of products in a huge number of species, and physical samples can be requested from the Customer Service Department to ensure that the material matches individual requirements.     

The company’s slogan is “Powered By Excellence … Driven By Values” and its mission is “to continue to provide our customers with the very best in cutting-edge solutions through our continuous search for the Next New,” said managing partner Joseph Ammar. 

The vision of Chabros’ leadership is to continue to grow as a top-class trading company that provides excellent products incorporating value-added service, expertise and information with a high level of coordination skills to ensure customer and project satisfaction. To this end Chabros is always committed to expand its range of products and species to provide original and fresh design solutions to the market. The company has developed into one of the largest distributors of wood, parquet and decking, marquetry and mother of pearl products and is stretched out to represent world renowned names such as Dupont™, Corian® and Montelli®, Richter Stone-Veneer® and Acoustic-Lightboards® as well as Merino HPL & Compact Laminates. It also offers veneer stitching and pressing, sanding, veneer finger-jointing, parquet and exterior decking installation, as well as Teak yacht decking.

The Chabros International Group was founded in 1960 as a wood and veneer supplier in Lebanon and then opened its first branch in Dubai in 1998. In 2009 it expanded its product range significantly and now operates 14 branches and distribution centers throughout the Middle East and North African region. Today it operates its UAE international headquarters, with 30,000 square feet storage in Techno Park, Jebel Ali, where it has extensive showrooms and offices. It has employed up to 200 employees and has completed projects in the U.S. and throughout the MENA region.     

Like so many companies in this sector, Chabros is committed to a safer and healthier environment as well as operating practices, since it believes that everyone is impacted by the potential environmental consequences of its actions.  The company values the importance not only of preserving the life of trees but encouraging it and applies environmentally healthy practices to ensure the species it trades in are sourced from sustainable and managed forests and sources (in some cases plantations). Its website quotes its philosophy of environmental care as “the stewardship and use of forests land in a way, and at a rate, that maintains their biodiversity, productivity, regeneration capacity, vitality and their potential to fulfill, now and in the future, relevant ecological, economic and social functions, at local, national and global levels and does not cause damage to other ecosystems.” – a definition of Sustainable Forests Management by the Programme for the Endorsement of Forest Certification (PEFC). Accordingly Chabros is actively involved in several environmental activities and has successfully acquired certification by the Forest Stewardship Council (FSC TT-CO dated 20.4.2011) and PEFC (BMT-PEFC-1049 dated 20.4.01).

Recently Chabros launched its second Showroom “Maisons Et Parquets” for the first time in Dubai on Sheikh Zayed Road following the success of its first branch in Beirut. The showroom is a subsidiary of Chabros Group and it offers a wide range of parquet flooring, in addition to an exclusive collection of luxurious furniture serving various design tastes. Maisons Et Parquets wood flooring products include both solid and engineered and are offered with “modern designs, rich colors, and innovative textures to reflect timeless beauty, classic looks and outstanding value”. Wood flooring styles are made from common and exotic species, ranging from traditional strip to wide plank (30cm wide), and from smooth to hand scraped designs, available in different colors for residential as well as commercial use.  The showroom also offers high quality decking that stands the challenge of time, and also composite decking.

Chabros has supplied material to many prestigious projects including the Mozzo Central and Oceana Palm, Jumeirah. The Nation Towers is an exemplary addition to Dubai’s skyline, comprising two towers that feature world class facilities including luxury high-rise apartments, deluxe office space, a boutique style mall, a beach club and a five-star hotel. Chabros supplied wood and veneer, as well as parquet flooring. The now famous Burj Khalifa skyscraper is a world-class destination and the magnificent centerpiece of downtown Dubai, considered Dubai’s new urban masterpiece. As the world’s tallest building it is surrounded by hotels, must-visit shopping destinations and a world of entertainment options, for which Chabros supplied wood and veneer.

Concourse 3 of the Dubai International Airport provided a welcome boost to capacity and service when it was completed in 2012, where Chabros supplied Dupont™ Corian®, wood and veneer. The first hotel on Dubai Marina, Grosvenor House West Marina Beach by Le Meridien, is destined to be a first in many ways, including setting new standards in hospitality. This 45-story tower is a landmark of luxury and perfection, a flawless Arabian jewel at the center of an exciting cosmopolitan city, to which Chabros was a supplier.

Inspired by the imperial palaces of the Ottoman era, Jumeirah Zabeel Saray is a five-star luxury hotel that does everything in superb style. From its exclusive location on the west crescent of the iconic Palm Jumeirah to the truly spectacular lobby entrance, every detail inspires awe and delight, including the wood materials supplied by Chabros.

The Emaar Arabian Ranches project is one of the exclusive lifestyle communities in Dubai which was developed by Emaar Properties PJSC, for leisure and entertainment with 20 retail outlets including supermarket, cafes and restaurants in the Community Center, supplied by Chabros. Jumeirah Emirates Towers is a city lifestyle destination beyond compare, set in the heart of Dubai alongside Sheikh Zayed Road, a few minutes walking from the Dubai Metro Station. It encompasses a fully integrated five-star business hotel with high octane luxury, setting the scene with 400 spacious rooms and suites, paired with creative meeting and business facilities. Chabros supplied wood and veneer in the public areas.

Finally, the JW Marriott, Abu Dhabi, Resort and Spa is one of the largest hotel developments in the UAE with 350 luxury rooms as well as suites, serviced residences, land bound villas and special over-water villas – each with their own mooring docks for yachts, for which Chabros supplied wood and veneer and can offer Teak decking for boat owners.

With such an impressive list of local references and others in Oman and The Kingdom of Saudi Arabia, the Chabros group can rightly claim to have emerged at the top of its game.

For more information, visit online at www.chabros.com.




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