Softwood Forest Products Buyer

Chris Shadday, President of Viance, LLC.

VIANCE Provides Treated Wood Solutions Through Preservation and Innovation

Charlotte, N.C.—Viance LLC based here is an international supplier of preservative formulations and processing technologies for the wood treatment industry, including timber preservatives, water repellants, fire retardants and mold inhibitors that enhance indoor and outdoor wood performance.

Viance provides a high level of integrated product support programs implemented by professional technical, marketing, customer service and product development staff located strategically throughout the U.S. and Europe. Viance’s research and development team produces innovative technologies to maintain the company’s position as a recognized leader in market development and technology advancement initiatives in the treated wood industry.

Build with confidence knowing Viance residential outdoor preservatives are listed in the American Wood Protection Association (AWPA) book of treated wood standards. AWPA preservative treatments are quality control inspected by ALSC accredited third-party agencies and bear the AWPA use references and the Check mark of Quality on end tags.

The wood preservation industry has changed a lot since the days of dip and tar treatments. Director of Marketing Chris Kollwitz explained how Viance has contributed to the changes. “It was scientists at Viance that initially developed and commercialized Preserve® ACQ® in the 1990’s that subsequently became the most widely used preservative for residential applications. Viance’s outdoor wood preservative solutions are American Wood Protection Association (AWPA) standardized, the only ANSI accredited peer-review process to recognize wood preservative products.” The following is a summary of the current line-up of Viance Wood Treatment Solutions as shown on the company’s web- site:

Ecolife™ Stabilized Weather-Resistant Wood (EL2) is a new and innovative wood preservative system designed to enhance the long-term beauty of outdoor wood by significantly reducing problems that can affect traditional treated wood products, while fully protecting the wood against termite attack and decay.

Preserve® ACQ® remains the most dependable and proven wood preservative used around the world for a variety of residential and commercial applications.

Preserve® Plus combines ACQ with built- in water repellent protection that is pressure-treated deep into the wood.

D-Blaze® fire retardant treated wood(FRTW) is suitable for interior applications where fire retardant construction materials are specified or required by building codes. D-Blaze treated lumber and plywood is classified with a FR-S listing from Underwriters Laboratories® (UL) and has a very low smoke rating.

TimberSaver® PT lumber and plywood is protected from termites with Disodium Octoborate Tetrahydrate (DOT). TimberSaver® 40 combines DOT with a highly effective termiticide to provide improved protection against all termite species, including Formosan, and backed by a 40-year limited warranty.

Ecolife Makes Wood Look Better For Longer

 

Viance provides a high level of integrated product support programs implemented by professional technical, marketing, customer service and product development staff located strategically throughout the U.S. and Europe.

Ecolife™ Stabilized Weather-Resistant Wood (EL2) offers builders and con sumers the natural beauty of real wood combined with advanced protection from weathering and improved fastener per- formance. “Ecolife’s unique proprietary stabilizer improves the performance of deck surfaces by reducing the cracking, check- ing and splitting associated with wood in an outdoor environment,” Kollwitz said. “During the treating process, the stabilizer in Ecolife is driven deep into the wood to protect all surfaces and to help minimize the weathering effects common to ordinary lumber. Ecolife also improves the structural frame under every deck surface, and helps control the bending, twisting, or warping that effect many other treated wood prod- ucts.”

Saving Time, Money and CALLBACKS

 Kollwitz also noted that Ecolife saves lumberyards and retailers money by reducing inventory losses due to culls and unsalable pieces. “The benefits of using Ecolife treated wood will result in fewer returns, fewer customer complaints and fewer costly call- backs for deck builders.”

Better Yarding and Jobsite Performance Reduces Culls and Replacement Boards

Greater Customer Satisfaction

Fewer Complaints and Costly Callbacks

Reduces Project Costs and Punch Lists

Greater Volume Opportunities

Rest Assured!

Ecolife’s™ in-house testing program provides for additional quality assurance and conformance to specifications. Ecolife is also “Green Approved Product” by the NAHB Research Center and is eligible to contribute points toward certification of a building under the National Green Building Standard.

According to Kollwitz, builders can build with confidence knowing Ecolife™ (EL2) is listed as a “Standardized” preservative in the AWPA book of treated wood standards. “AWPA preservative treatments are quality control inspected by ALSC accredited third- party agencies and bear the AWPA use references and the check mark of quality on end tags,” he explained. “Ecolife’s™ in-house testing program pro- vides for additional quality assurance and conformance to specifications. Ecolife is also “Green Approved Product” by the NAHB Research Center and is eligible to contribute points toward certification of a building under the National Green Building Standard™.”

Time To Change Your Line & Reel In More Satisfied Customers

Viance launches the Ecolife Fish-More Deck Challenge for 2012. This promotion will award a Team Grand Prize to a Builder and Homeowner of the winning deck selected in the Deck Challenge. The builder of the winning deck will receive a Tracker® Pro Team® 175 TF and the homeowner of the winning deck will receive $2,500 cash. Ten monthly prizes will also be awarded each month to 10 professional remodelers / deck builders and ten DIY homeowner deck builders in the amount of $500 each. If a homeowner builds the winning deck selected, they will win both Grand Prizes.

To qualify, professional deck builders and Do-It-Yourself homeowners may compete in the Deck Challenge by building an “Ecolife Deck Project” and submitting photos and materials receipt for contest sub- mission. Homeowners of decks registered by builders must co-register their entry into the Deck Challenge to be eligible for the Grand Prize.

 

Viance LLC based in Charlotte, N.C., is an is an international supplier of preservative formulations and processing technologies for the wood treatment industry, including timber preservatives, water repellants, fire retardants and mold inhibitors that enhance indoor and outdoor wood performance.

The Fish-More Deck Challenge promotes the idea that builders and homeowners can “Take back their weekends” by building decks with Ecolife, with less cracking, checking, complaints and costly callbacks. The Deck Challenge began in February 2012, and the last day for entries will be December 31, 2012. The winning deck project will be selected by a team of independent professionals from the Building Products Industry. Homeowners and professional builders and remodelers are all eligible to compete. Participants must be a legal resident of the 50 United States or the District of Columbia and 21 years of age or older to enter and win. Must use Viance Ecolife (EL2) products in their deck. Visit www.Ecolife.Fish-More.com for more information about the performance benefits of Ecolife Stabilized Weather Resistant Wood and the entry details and Official Rules of the “Fish-More Deck Challenge”.

Viance is a joint venture between The Dow Chemical Company and Rockwood Holdings, Inc. Key employees include President Chris Shadday; Chief Financial Officer Jonathan Moyes; Vice President of Sales Tom Fitzgerald; Director of Research Dr. Lehong Jin; Director of Development Dr. Kevin Archer; Director of Marketing Chris Kollwitz; and Director of Engineering and Technical Services Steve Furr. For more information visit www.treatedwood.com and/or www.Ecolife.FishMore.com.

Viance’s research and development team produces innovative technologies to maintain the company’s position as the recognized leader in market development and technology advancement initiatives in the treated wood industry.

Ecolife™ Stabilized Weather-Resistant Wood (EL2) is a new and innovative wood preservative system designed to enhance the long-term beauty of outdoor wood by significantly reducing problems that can affect traditional treated wood products, while fully protecting the wood against termite attack and decay.

D-Blaze® fire retardant treated wood (FRTW) is suitable for interior applications where fire retardant construction materials are specified or required by building codes. D-Blaze treated lumber and plywood is classified with a FR-S listing from Underwriters Laboratories® (UL) and has a very low smoke rating.